Assembling and executing campaigns has never been harder. Customers bombarded with messages and unwanted calls are less likely to take yours. Fortunately, analytics and AI can deliver new levels of intelligence to maximize your resource efficiency and campaign effectiveness.
Traditional predictive dialing based on statistical models has been until now the only option to optimize campaigns. With AI, you can predict the Best Time To Call (BTTC) and the best channel to use. You can then apply both predictions to maximize your connect rates and tune your predictive dialing page to maximize the use of your agents.
A Customer Data Platform (CDP) lets you federate the data ingested by your campaign manager from files, CRM, and other applications and combine it with outreach activities and dispositions. The result is a rich data model that feeds your AI predictions and provides agents with a complete 360-degree customer context.
AI predictions go beyond the best time to call and the best channel to use. Propensity models can predict if, when, and how much customers are likely to pay, make a purchase, or are at risk of churning. You can now leverage the customer propensity to buy or churn to segment your campaigns, prioritize your outreach, and craft workflows.
What if you could identify customers at risk of defection or focus your sales efforts on customers more likely to buy? Acqueon IQ leverages AWS AI to analyze recorded customer conversations and extract meaningful signals. Customer sentiment can be used to create targeted campaigns, to better segment existing ones, and to equip your agents for more empathetic dialogs.
Intelligence should also feed your engagement workflow. Acqueon IQ rich data models and predictions provide your associates with insights and guidance to make the most of every conversation. You can also surface all the relevant campaigns for a customer on the phone or sequence the best next action using campaign chaining.